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The
Hotel industry is a key member of the
service sector and is linked directly to
domestic and international tourism. According to
the World Tourism Organization (WTO), tourism
has become one of the most important economic,
social, cultural and political phenomena of the
twentieth century. Hotel comprises of a
wide range of services such as accommodation,
food and beverage, events and activities etc.
This has resulted in increased demand for
Hotel services worldwide that conform to
internationally acceptable service standards.
This has resulted in great demand for skilled
manpower all over the globe. In a report on
Hotels in India by HVS International in 2004,
'Assessing Trends and Opportunities', available
rooms of all approved and unapproved hotels was
estimated to be close to 90,000.
Taking into account an estimated demand growth
of approximately 18 per cent over the next few
years, another 65,000-80,000 rooms will need to
be added, across the country, in the next five
years. This speaks volumes about the manpower
requirement as well.
In 1975, ITC entered the fray with the Chola
Sheraton in Chennai, and eventually entered into
a marketing alliance with Starwood, a
relationship that stood rock solid for its
length, till some time back. The last decade has
witnessed foray of almost all leading
International hotel chains into India. With the
further increase in projected demand of hotel
rooms as India hosting Commonwealth Games in
2010, the celebrations in Indian Hotel
industry has just begun.
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