|
The
Hotel industry is a key member of the
service sector and is linked directly to
domestic and international tourism. According to
the World Tourism Organization (WTO), tourism
has become one of the most important economic,
social, cultural and political phenomena of the
twentieth century. Hotel comprises of a
wide range of services such as accommodation,
food and beverage, events and activities etc.
This has resulted in increased demand for
Hotel services worldwide that conform to
internationally acceptable service standards.
This has resulted in great demand for skilled
manpower all over the globe. In a report on
Hotels in India by HVS International in 2004,
'Assessing Trends and Opportunities', available
rooms of all approved and unapproved hotels was
estimated to be close to 90,000.
Taking into account an estimated demand growth
of approximately 18 per cent over the next few
years, another 65,000-80,000 rooms will need to
be added, across the country, in the next five
years. This speaks volumes about the manpower
requirement as well.
In 1975, ITC entered the fray with the Chola
Sheraton in Chennai, and eventually entered into
a marketing alliance with Starwood, a
relationship that stood rock solid for its
length, till some time back. The last decade has
witnessed foray of almost all leading
International hotel chains into India. With the
further increase in projected demand of hotel
rooms as India hosting Commonwealth Games in
2010, the celebrations in Indian Hotel
industry has just begun.
The huge success
of international and domestic tourism in India
has given rise to pressing demand for quality
professionals. The requirement for skilled and
efficient human capital is urgent. Combined with
tourism hospitality creates one of the largest
service industries in the world Indian
hospitality managers have built a formidable
reputation for themselves and are being hired by
international hotel chains and cruise liners in
big numbers. The scope of opportunities being
offered is unlimited, all that you require is
the appropriate qualifications.
'Hotels in India'
have supply if 110,000 rooms. According to the
tourism ministry, 4.4 million tourists visited
India last year and at current trend, demand
will soar to 10 million in 2010 - to accommodate
350 million domestic travelers. 'Hotels in
India' has a shortage of 150,000 rooms fueling
hotel room rates across India. With tremendous
pull of opportunity, India is a destination for
hotels chains looking for growth. The World
Travel and Tourism Council, India, data says,
India ranks 18th in business travel and will be
among the top 5 in this decade. Sources
estimate, demand is going to exceed supply by at
least 100% over the next 2 years.
Five-star hotels
in metro cities allot same room, more than once
a day to different guests, receiving
almost 24 hours rates from both guests against
6-8 hours usage. With demand-supply disparity,
'Hotels India' room rates are most likely to
rise 25% annually and occupancy to rise by 80%,
over the next two years. 'Hotel Industry in
India' is eroding its competitiveness as a cost
effective destination. However, the rating on
the 'Indian Hotels' is bullish. 'India Hotel
Industry' is adding about 60,000 quality rooms,
currently in different stages of planning and
development and should be ready by 2012.
MNC Hotel Industry
giants are flocking India and forging Joint
Ventures to earn their share of pie in the race.
Government has approved 300 hotels projects,
nearly will increase from 7 million in 2002 to
15 million by 0210. 'Hotel Industry in
India' is set to grow at 15% a year. This figure
will skyrocket in 2010, when Delhi hosts the
Commonwealth Games. Already, more than 50
international budget hotel chains are moving
into India to stake their turf. Therefore, with
opportunities galore the future 'Scenario of
Indian Hotel Industry' looks rosy.
|